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Masterclass

Lancaster University

From Chaos to Competitive Advantage: Managing Global Business in a World of AI, Disruption, and Sustainability
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12 May 2026
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1:30 PM – 2:30 PM
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Zoom
In today’s fast-changing global environment, businesses are navigating constant disruption driven by AI, shifting market dynamics and sustainability challenges. The ability to adapt, build resilience and turn uncertainty into opportunity has become essential for success.

Join Lancaster University for an exclusive Masterclass exploring how organisations are transforming disruption into competitive advantage through smarter decisions, agile operations and innovative strategies.

This interactive session is ideal for students interested in Business Management, Supply Chain and Logistics, Digital Strategy and Operations, as well as those considering postgraduate study in the UK.

A certificate of attendance will be provided to participants.
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About the Masterclass

In today’s rapidly evolving global landscape, businesses are navigating constant disruption driven by artificial intelligence, shifting market dynamics and sustainability challenges. Organisations must now move beyond traditional models and embrace resilience, adaptability and innovation to stay competitive.

Join this exclusive masterclass from Lancaster University to explore how global businesses are transforming uncertainty into opportunity. Gain valuable insights into how organisations are redesigning supply chains, leveraging data and making smarter decisions to thrive in a complex and fast-changing world.
In this session, you will learn how to:
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Understand how global business is being reshaped by disruption, AI and evolving market dynamics
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Explore how supply chains are moving beyond efficiency towards resilience and adaptability
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Learn how leading organisations turn disruption into competitive advantage
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Discover how data-driven decision-making and flexible operations drive business success
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Gain insights into the skills future managers need to navigate complexity and deliver results
This session will give you a clear understanding of how to manage Global Business in a World of AI, disruption, and sustainability.
Professor Andreas
Masterclass Host
Dr Andreas Schroeder
Professor of Digital Strategy and Services Innovation
Dr. Andreas Schroeder is a Professor at Lancaster University Management School, with expertise at the intersection of Operations Management and Information Systems.

His research focuses on ‘servitization’ — the transformation of manufacturing firms into service-led businesses that compete through high-value offerings. As a senior member of the Advanced Services Group, he works closely with leading global manufacturers, supporting their strategic and digital transformation journeys.
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Why Study Business at Lancaster University?

Students benefit from:
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A globally recognised business school with strong industry connections
Programmes designed around real-world challenges and global business trends
A focus on data-driven decision-making, innovation and sustainability
Opportunities to develop practical skills in supply chain and operations management
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A diverse and international learning environment

About Lancaster University

Lancaster University is one of the UK’s top universities, known for its strong academic reputation and research excellence.

Its Lancaster University Management School is highly regarded globally, offering industry-focused programmes that combine academic rigour with practical insights, preparing students for successful international careers.
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Who Should Attend?

Why Nottingham?

Why Nottingham?
Their scholarships help exceptional international students like you, enabling you to excel in your studies and advance your career. With an alumni network of over 300,000 and a new graduate immigration route for international students, the chances of securing employment in the UK are high for Nottingham graduates. 
 
In fact, the University of Nottingham consistently produces more graduates who secure highly skilled employment positions than any other university in the UK. They’ve been first for the past 4 years (HESA Graduate Outcomes, classification of full-time, UK graduates entering work in the UK from 2018/19 to 21/22, published 2024).
 
Apply for one of the University of Nottingham’s scholarships today and take the first step towards unlocking your true potential. Your future could be closer than you think.

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What students have to say about University of Bedfordshire

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Ashik Eldo
Ashik Eldo
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“This nursing course provided me with a strong foundation for the profession. Teaching sessions, hospital placements and hands-on experiences helped me develop crucial skills like critical thinking, communication and patient care. I now feel very confident to work in the healthcare industry. It's also worth noting that nursing is a profession with excellent job prospects, offering a near 100% employment rate across a range of potential positions, such as in hospitals or within the community.”