Masterclass
Lancaster University
From Chaos to Competitive Advantage: Managing Global Business in a World of AI, Disruption, and Sustainability
12 May 2026
1:30 PM – 2:30 PM
Zoom
Join Lancaster University for an exclusive Masterclass exploring how organisations are transforming disruption into competitive advantage through smarter decisions, agile operations and innovative strategies.
This interactive session is ideal for students interested in Business Management, Supply Chain and Logistics, Digital Strategy and Operations, as well as those considering postgraduate study in the UK.
A certificate of attendance will be provided to participants.

About the Masterclass
Join this exclusive masterclass from Lancaster University to explore how global businesses are transforming uncertainty into opportunity. Gain valuable insights into how organisations are redesigning supply chains, leveraging data and making smarter decisions to thrive in a complex and fast-changing world.

Professor of Digital Strategy and Services Innovation
His research focuses on ‘servitization’ — the transformation of manufacturing firms into service-led businesses that compete through high-value offerings. As a senior member of the Advanced Services Group, he works closely with leading global manufacturers, supporting their strategic and digital transformation journeys.

Why Study Business at Lancaster University?
About Lancaster University
Its Lancaster University Management School is highly regarded globally, offering industry-focused programmes that combine academic rigour with practical insights, preparing students for successful international careers.

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